Independent publisher
Buyer’s guides that help people choose well.
Pickwell Media publishes focused, plain-English comparison sites. Each one serves a single audience, checks every price against the source and says who each product is not right for.
Our publications
Focused sites for specific buyers
Honest software comparisons for small business owners
Side-by-side guides to the tools small businesses actually use, with real pricing, free plan limits and who each tool is not right for.
Visit Shortlist Software →More publications in development
New sites follow the same standards: one audience, one category, primary-source research.
How we work
Standards every publication follows
Primary sources
Guides are built from each company’s own pricing pages, plan details and documentation, and show the date they were last checked.
Honest downsides
Every recommendation says who it’s not right for, so readers don’t find out after they’ve signed up.
Clear disclosure
Our sites are reader-supported through affiliate commissions, and each says so plainly. Companies can’t pay for placement or ratings.
Research, stated plainly
Our guides are based on research, not hands-on testing, and we say so. We encourage readers to use free trials first.
Work with us
Partner and affiliate managers
We work with affiliate programs and networks whose products fit our readers. If your product belongs in one of our guides, we’d like to hear from you. We usually reply within two business days.